People eat with their eyes first. On a printed menu photos are expensive and rare; on a digital menu they are free to add and they work every single service.
What good photos do
- Make signature and high-margin dishes irresistible.
- Answer "what does this look like?" so guests order with confidence.
- Raise the average order value without a word from staff.
Simple wins
Shoot in natural light, keep the framing tight, and photograph the dishes you most want to sell — starters, sides and desserts that guests skip when they cannot see them. Scanly optimises every image so the menu still loads fast.
